From Online Courses to Premium Coaching – Elina's Story
Elina is a show dog trainer who has built her business on online course launches. Income fluctuated – sometimes good launches, then months of silence. She had expertise, but the feeling of security and peace was missing.
Her biggest fear? That in the dog industry, people weren't used to premium prices – that no one would pay more than what a dog costs. Instead of staying in the safe world of online courses, she built a premium coaching program for dog trainers who want to achieve sustainable success in the show ring.
The result? Test group full within a week from her first sales calls. €11,000 in sales. Clients say they've been searching for her service even abroad.
"I had this thought that no one would pay more than what a dog costs. But all those limiting beliefs were proven wrong in practice. If you have confusion in your head about what you should be doing, all those questions will quiet down. If you think 'my situation is different' – I thought exactly the same way.’’